Dr Ivonne Durandeau is an experienced dentist based in Central London, dedicated to helping patients achieve healthy, confident smiles through personalised dental care. With more than 30 years of experience in dentistry, she has built a reputation for providing thoughtful, patient centred treatment plans and delivering exceptional standards of care. Despite her extensive experience and established reputation offline, Dr Ivonne was starting her social media presence completely from scratch and wanted to create a professional digital platform that reflected her expertise and connected with both existing and prospective patients.

The primary objective was to build a strong and credible online presence from the ground up. We wanted to create a social media strategy that would not only showcase Dr Ivonne’s clinical knowledge and experience but also position her as a trusted voice within the dental industry. A key focus was educating the Latin American community in London through accessible, informative content while strengthening her personal brand and increasing awareness of her services.

To achieve this, we developed a comprehensive social media strategy centred around patient education, professional credibility, and personal branding. Starting with a completely blank account allowed us to build a cohesive presence from day one, ensuring every piece of content aligned with a clear strategy and visual identity. We established content pillars designed to answer common patient questions, explain dental procedures, address misconceptions, share treatment insights, and provide valuable oral health education.

Our work included social media strategy, content planning, creative direction, content creation, photography, video production, graphic design, copywriting, Instagram management, and ongoing content optimisation. We planned and produced a wide variety of content formats, including educational carousel posts, short form videos, patient focused content, testimonial graphics, personal branding content, and professional thought leadership posts.

Every element of the content strategy was designed to build trust, demonstrate expertise, and encourage meaningful engagement. By combining educational content with a refined visual identity and consistent messaging, we created a professional and approachable online presence that reflected Dr Ivonne’s values and experience.

The result was a polished social media platform built entirely from the ground up, providing Dr Ivonne Durandeau with a strong digital foundation for future growth. Through strategic social media management and content creation, we transformed a brand new account into a professional online presence capable of educating patients, strengthening credibility, increasing visibility, and supporting long term audience growth.