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Marketing for Beauty Clinics & Salons
Marketing Calendar & Campaigns Management
No idea what promote or what content you should be creating? Marketing Valley plugs every month of the year with a campaign relevant to your business and gives you marketing tips, business building ideas and all the key actions you need to take to have a full marketing calendar for the year ahead. We can work together with you to guide your team on key dates and help you always be one step ahead and pro-actively delivering carefully planned campaigns.
Key benefits:
- Plan ahead and never miss important dates
- Build and manage cohesive promotions and campaigns
- Utilise suppliers marketing resources
- Organise communication
- Improve pro-activity
- Guidance for the team
Work examples:
Email Marketing
Email marketing is an essential, affordable marketing tool to attract and retain clients, which will help grow your clinic.
However, you need to have the right tools to really make it work for you. With accurate client data, effective monitoring of your progress, and the ability to completely tailor your emailing strategies – you’re able to communicate to the client in the most effective way possible. Put simply: email marketing is one of the main ways to have direct, one on one communication with your clients. And, by giving the right information to the right customer – you’ll be much more likely to achieve whatever it is you’re going for. Again, that can be anything from selling a service to simply strengthening your client relationships.
Key benefits:
- Easy engagement with customers
- Share relevant information and articles
- Send deals and promos about product and services
- Increase bookings and online sales
Work examples:
Brand Building & Graphic Design
A good design will highlight the high-quality services whilst giving the corresponding value to the business-customers strong relationships. The key to deliver this is image consistency.
Marketing Valley creates wonderful designs, that combine aesthetics with efficiency and simplicity.
Our goal is to help develop and build your brand visual identity in way that translates what you do, your values and unique selling points. It does not matter if you just want to polish your colour theme or typographic or need to totally revamp your brand, we can work together to help you deliver your vision.
We can also design and supply posters, stationery, brochures, leaflets, reports, business cards, direct mail campaigns, exhibition stands, packaging and much more. We can also offer environmentally sensitive solutions to your print requirements.
Key benefits:
- Image consistency
- Better posters, brochures and leaflets
- Maximise communications
- Social media colour theme
- Brand identity and visuals (colour palette, typography, elements, moodboards)
Work examples:
Social Media Marketing
We help you to establish your business, meaningfully engage with your customers and increase bookings. With our expertise and knowledge, we assist you to leverage the most suitable online and social tools.
We can work on a strategy together, creating content for posts, managing the schedule for your posts and any DM’s and comments received.
Here are some possible broad goals that social media marketing can realistically help you achieve:
- Improve your business presentation and online presence
- Attract new clients.
- Fill your appointment book.
- Drive traffic to your salon/clinic website.
- Boost your brand awareness.
- Nurture loyal clients to increase retention rates.
- Build a community around your business.
- Establish your beauty or aesthetic expertise.
Work examples:
Photography and Video Production
We create marketing, advertising, commercial, corporate, social, digital, animated, explainer, educational, internal, product, testimonial, tutorial, and mobile videos for all industries. Our videos are made for social media, websites, mobile, TV, email, and live events. As a full-service video production company, we make videos from start to finish, from creative idea conception to final video delivery. Our entertaining, engaging, informative and beautiful marketing videos help you engage, impress, and get more customers, clients, investors, employees, and donors.
Key benefits:
- Engage with customers
- Inform about products and services
- Present your clinic and increase your business awareness
- Build on your online presence
Work examples:
Website Content Management and Tech Support
A good-looking website that works well, clearly communicates your key messages and easily connects you to your audience so you can sell your services/products.
Our website development approach is to build optimum performance and customer engagement across all devices and platforms. We can bring your website to life with bespoke features and maximum user-experience. We offer high quality and effective website development solutions. From implementing or improving your online booking system to adding forms to capture contacts in each page.
Our website management service includes hosting, updates, technical support, security and backups for your website. This gives you peace of mind that your website is secure, up-to-date and fully recoverable in an unlikely event of a cyber attack or if you need a backup version of your website.
We can update your website with new banners and images following your marketing campaigns. We will also be constantly implementing new technologies to improve the website’s user experience. We can create new pages for you and keep your content up-to-date.
Our team is at the cutting-edge of technology and can advise on the best solutions for your website.
Key benefits:
- Increase your online bookings
- Maximise reservations and reduce no-shows
- Increase payment speed and security
- Be available 24/7
- Attract more customers
- Be found by your target audiences
- Improve visibility in your niche
- Communicate your services
Work Examples:
E-commerce management
With your e-commerce website already in place, we can help boosting your online sales creating regular campaigns.
Key benefits:
- Grow your retail sales and post treatment products
- Maximise profits
Work Examples:
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Our Content Calendar Template is designed to keep you organised so you can show up consistently and confidently. This simple and minimalistic template is SUPER easy to use and edit.
