Find out if you need marketing help with this interactive quiz. Keep track of your score through the health check by clicking on your answers. 1. DO YOU KNOW WHO YOUR TARGET AUDIENCE IS? Not sure I have a good instinct for my target audience We have clearly defined groups, based on age, geographical area, gender etc Word of mouth None 2. ARE YOUR MARKETING GOALS SPECIFIC AND WELL DEFINED WITH PERFORMANCE INDICATORS TO HELP YOU TRACK HOW THEY ARE DOING? We have a system in place which tracks goals, analytics, sales, targets, revenues etc Our goal is just to increase revenue We track some things but not others We don't track anything None 3. DO YOU HAVE A STRONG ONLINE PRESENCE? We have a website and are on all social media platforms We just have a website You can't find us online We have a website and are on a few social media platforms None 4. HOW OFTEN DO YOU UPDATE YOUR SOCIAL MEDIA? Every day I'm not on any social media platforms Once a week/month When I have time (rarely) None 5. HOW WOULD SOMEONE FIND OUT ABOUT YOUR BUSINESS DIRECTORY? Through a Google organic search which has been highly optimised Word of mouth Paid Advertising Not sure None 6. DO YOU KNOW WHAT YOUR REPUTATION IS IN YOUR MARKET? All we know is what people say to our face We know we should do more We do regular customer satisfaction surveys and we have a comments section on our website Not really None 7. DO YOU FEEL YOU STAND OUT FROM YOUR COMPETITORS? I think so (maybe) I know who they are but I haven't done anything to capitalise on gaps Yes, we do regular research and know where our opportunities are I don't know who my competitors are None 8. WHAT DID YOU SPEND LAST YEAR ON ONLINE MARKETING? Expensive spending Monthly spending with good return of investment Nothing I don't have a marketing budget None 9. WHO TAKES CARE OF YOUR MARKETING AT THE MOMENT? An agency My admin assistant / yourself Marketing qualified person No one None 10. WHEN WOULD YOU LIKE TO GET STARTED WITH A STRATEGIC MARKETING PROGRAMME? Now In the next few months Sometime in the future This month None Name Email Business Phone Time's up
Marketing Help Quiz
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