Find out if you need marketing help with this interactive quiz. Keep track of your score through the health check by clicking on your answers. 1. DO YOU KNOW WHO YOUR TARGET AUDIENCE IS? Word of mouth Not sure We have clearly defined groups, based on age, geographical area, gender etc I have a good instinct for my target audience None 2. ARE YOUR MARKETING GOALS SPECIFIC AND WELL DEFINED WITH PERFORMANCE INDICATORS TO HELP YOU TRACK HOW THEY ARE DOING? We don't track anything Our goal is just to increase revenue We track some things but not others We have a system in place which tracks goals, analytics, sales, targets, revenues etc None 3. DO YOU HAVE A STRONG ONLINE PRESENCE? We have a website and are on all social media platforms We just have a website You can't find us online We have a website and are on a few social media platforms None 4. HOW OFTEN DO YOU UPDATE YOUR SOCIAL MEDIA? When I have time (rarely) Once a week/month I'm not on any social media platforms Every day None 5. HOW WOULD SOMEONE FIND OUT ABOUT YOUR BUSINESS DIRECTORY? Paid Advertising Through a Google organic search which has been highly optimised Word of mouth Not sure None 6. DO YOU KNOW WHAT YOUR REPUTATION IS IN YOUR MARKET? We know we should do more All we know is what people say to our face We do regular customer satisfaction surveys and we have a comments section on our website Not really None 7. DO YOU FEEL YOU STAND OUT FROM YOUR COMPETITORS? Yes, we do regular research and know where our opportunities are I know who they are but I haven't done anything to capitalise on gaps I think so (maybe) I don't know who my competitors are None 8. WHAT DID YOU SPEND LAST YEAR ON ONLINE MARKETING? Expensive spending Monthly spending with good return of investment I don't have a marketing budget Nothing None 9. WHO TAKES CARE OF YOUR MARKETING AT THE MOMENT? My admin assistant / yourself No one An agency Marketing qualified person None 10. WHEN WOULD YOU LIKE TO GET STARTED WITH A STRATEGIC MARKETING PROGRAMME? This month In the next few months Sometime in the future Now None Name Email Business Phone Time's up
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